PURE HERB. PURE MAGIC. YOUR RITUAL. YOUR KIND OF MAGIC.
A BRAND OFDurga Enterprises LLC
Brunette woman with a white clay mask in a sunlit botanical setting

BOTANICAL BEAUTY. YOUR WAY.

Make time
for a little
magic.

A bowl of clay. A moment for you.
Meet the powders behind your next beauty ritual.

Discover white kaolin clay ↗Find your ritual
Herb Magic White Kaolin Clay pouch
MEET YOUR MASK MOMENTWhite Kaolin Clay1 lb / 454 g · Explore ↗
FACE-MASK MOMENTS✳BOTANICAL HAIR RITUALS✳A LITTLE TIME FOR YOU

WHAT’S YOUR KIND OF MAGIC?

Beauty starts
with your ritual.

From a clay-mask afternoon to your next hair-color ritual.
Find the ingredient that feels like you.

Mature blonde woman enjoying a relaxed hair-care momentHerb Magic Henna Powder 8 ozMeet Henna Powder ↗

BEAUTY HAS NO ONE LOOK

Your hair.
Your moment.
Your magic.

There’s room for every kind of beauty ritual. Explore henna, indigo and botanical powders, and choose the ingredients that belong in yours.

Explore henna powder ↗Meet indigo powder

THE FULL HERB MAGIC COLLECTION

Pick your next
little ritual.

Clays, charcoal, botanicals and hair-color powders.
All your options, in one place.

12 products

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